Nectar to bring sweetness to shopping from 50m online shoppers in India

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Aimia Inc has launched an e-commerce loyalty program in India, modelled on the online loyalty component of Nectar, UK’s largest loyalty program.
This move will benefit over 50 million online and mobile shoppers in India. Shoppers can now search as well as compare products and prices, and buy from a multitude of leading e-commerce portals including FlipKart, Amazon, ShopClues, Jabong, Snapdeal. Nectar acts like a rewarding shopping assistant, with shoppers earning Nectar loyalty points or other rewards and special offers, every time they buy online.
The Nectar website helps value and time-conscious consumers find what they are looking for by comparing the products and prices across online retailers offering more than 3,000 brands and 30 million products. From today, anyone who shops online can sign up for free at, and start collecting Nectar points or special offers right away.
“With more than $20 billion of e-commerce spend in India, growing exponentially, we believe Nectar will revolutionize online and mobile shopping here,” said Managing Director, Aimia India, Vikas Choudhury.
He further added, “Every time you shop at your favourite online retailer via the Nectar website you can earn points or other great offers. It’s what we call Shopping pe Topping.”
Aimia has been operating in India from past five years successfully managing and advancing consumer engagement and relationship programs, communications and analytics for several highly respected Indian companies with award-winning loyalty programs, including those of Taj Hotels and Axis Bank.
Aimia India has partnered with Infosys, one of the world’s leading technology, services and consulting companies, to create an e-commerce platform to ensure a seamless customer experience for Nectar members in India.
A beta version was successfully launched among the 100,000 Infosys employees across five cities, providing meaningful insight into the shopping behaviour of the young, mobile savvy consumer in the country.
“We are putting loyalty at the heart of e-commerce in India and we are delighted to be launching Nectar here,” said President, International Coalitions, Aimia, Jan-Pieter Lips. He added, “Through our partnership with Infosys, Nectar site uses leading edge technology so that customers get relevant, personalized shopping information they need within seconds. We are excited to bring this useful and rewarding customer experience to consumers in India.”
More than half of UK households have a Nectar card and more than £2 billion worth of rewards have been given back to consumers since the program launched nearly 15 years ago. “Nectar UK was launched as a program for physical stores before embracing online which now includes more than 500 retailers. However, reflecting the growth in the e-commerce market and its impact on shopping, Nectar in India has been launched as an online and mobile proposition,” Choudhury added.
“With the retail industry in India constantly reinventing itself to attract and retain customers, this launch of Nectar in India is timed right to tap the opportunity of a large and ever-growing consumer base,” said Senior Vice President – Manufacturing, Retail, CPG & Logistics, Infosys, Karmesh Vaswani. He further added, “We look forward to enabling Nectar to tap into the boundless opportunity of customer loyalty by leveraging the power of technology.”
The site is now live across the country and shoppers will also get exclusive offers from leading brands like McDonalds, Baskin Robbins, Yatra, FreeCharge, Jabong, FirstCry and Croma among several others.

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