Soch unveils new ethnic wear collections

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Bangalore-based ethnic wear brand, Soch has introduced its new collections – ‘Kiara & ‘Yana’. In sync with the trends for the new season, these collections comprise of fashionable everyday basics to luxe designer wear.
Offering an impressive array of stylish ethnic wear for women, the highlight of both collections is their signature styles and sartorial elegance.
‘Kiara’ includes an exotic range of sarees, salwar suits, kurtis and kurti suits, featuring a range of cotton and fancy sarees, specially designed with rich ethnic embroidery and zari work to give a very elegant and timeless look. The collection also comprises of an exquisite range of salwar suits, kurtis and kurti suits. The collection houses products in appealing colours with exclusive borders that showcase traditional embroidery, floral designs, appliqué work. The price range varies between Rs. 898 to Rs. 11, 998. Moreover, it also offers a range of ready stitch salwar material in variety of fabrics priced 2598 onwards.
On the other hand, ‘Yana’ is a spectacular range of stylish anarkalis and chudidhar suits. The collection is all about bold yet elegant pieces with floral embroidery, brocade, stone, thread and zari work. Featuring products in alluring colours and designed in comfortable fabrics such as georgette, chanderi, glossy satin and cotton-silk to create ready to wear over all looks with chic feminine detailing. The price range varies between Rs. 7998 to Rs. 24998
Both collections are available at all Soch outlets across India as well as in company’s own online store,
The brand history
Known for its fashionable range of designer wear for modern women at affordable price, Soch launched its first exclusive outlet in February 2005. Having redefined the traditional Indian outfit for women of all ages, the brand’s offerings include stylish and elegant designer ethnic wear like sarees, salwarkameez, kurtis, kurti suits, readymade blouses and bottoms.
Today, Soch has evolved into one of India’s leading ethnic wear brands. The company has 70 stores throughout the country at convenient locations in cities like Bangalore, Mysore, Mangalore, Hubli, Chennai, Coimbatore, Cochin, Hyderabad, Vijayawada Belgaum, Visakhapatnam, Gulbarga, Mumbai, Thane, Pune, Kolhapur, Lucknow, Indore, Bhopal, Patna, Cuttack, Delhi and Nellore.

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