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Myntra acquires Bengaluru-based Cubeit

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Online fashion and lifestyle major, has acquired , a Bangalore based tech start-up focused on content aggregation on mobile.

Myntra has acquired Cubeit, a Bangalore based tech start-up focused on content aggregation on mobile.
Myntra has acquired Cubeit, a Bangalore based tech start-up focused on content aggregation on mobile.

“As part of the acquisition, the team at Cubeit has been inducted into Myntra, making it an Acqui-Hire that will further strengthen and expand Myntra’s technology team,” Myntra said in a press statement.

Cubeit is Myntra’s third technology led acquisition. Myntra acquired Native5, a Bangalore based mobile App development platform company through a similar Acqui-Hire in May, 2015 and Fitiquette, a San Francisco based technology solution which is a one of a kind virtual fitting room, in April, 2013.

“Technology is at the core of our operations and we are looking at leveraging it to further enhance customer experience through social and community interactions on our platforms, ” Chief Product & Technology Officer, Myntra, Shamik Sharma said.

Cubeit, led by co-founders Sarthak Jain, Nithinkumar Gadiparthi and Prathamesh Juvatkar, was founded in 2014. The company focuses on building mobile applications which allows users to aggregate content from anywhere, organize, view and share the same from a given location.

It developed an interactive mobile application that provided the user access to multiple apps depending on the need, through a smart interface and allowing the same to be shared with individuals or groups.

“We are excited to embark upon this new adventure that allows us to learn and test our capabilities as we move along. Myntra offers us the opportunity to leverage our skills and further build upon a very strong technological base.” Co-Founder and CEO, Cubeit, Sarthak Jain said.