BORN, an award winning global company that combines creative design, content production and ecommerce services have recently announced that it was the firm behind the creative design for Tata Group’s newly launched, multi-brand e-commerce marketplace, Tata CLiQ.
As per a report by ANI: The task was to engineer a UI design with standout aesthetics and an optimal user experience cutting across diverse categories like apparel, footwear and electronics in a way that brought the marketplace proposition alive yet not lose individual brand personality.
“Tata CLiQ is now able to harness its customer data to provide an unrivalled shopping experience for its customers. The Tata CLiQ website has been designed to be intuitive and flexible to tailor its offer of a multiple brand marketplace bringing alive an authentic brand experience through dedicated and customized brand storefronts. The next phase of the site will offer an exclusive and first-hand luxury experience for a number of exclusive luxury brands for the first time in India,” Chief creative officer, BORN, Mark Allardice was quoted as saying by ANI.
CEO, Tata CLiQ’s, Ashutosh Pandey said, “BORN has been a great partner through this ever evolving journey and has given excellent shape and form to the vision that was Tata CLiQ. The core principles of efficiency, personalization, and joyous discovery experience of brands and the new phygital journey have been delivered through a host of intuitive features across the interface. The initial traction and feedback from customer journeys indicate that we are on the right path in providing a unique experience and we are looking forward to making it even better with real time learnings”.
BORN offers omni-channel solutions that combine creative design, content production and ecommerce services. It also offers digital marketing and maintenance and support services. The company operates in the US, Europe and Asia.