Store Watch: New Shopping Destinations for Shopping Freaks

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Retail has come forth as one of the most dynamic and fast-paced industries of India. Its metamorphosis over the last two decades has been nothing short of dramatic. It has impacted lives, livelihoods and living. Joining the same league are the two retailers who have opened their new stores. Read to find what surprises they hold for the fashionistas:-
‘W’ store at Growel’s 101 Mall, Kandivali
W, a brand known for showcasing innovative Indian ethnic wear for women, opened its outlet at Growel’s 101 Mall in Kandivali. The most admired women’s Indian wear brand has now crossed 200 stores with the addition of this store.
The brand’s range of collection come in comfortable fabrics like cotton, silk, linen all teamed with a modern touch of artsy designs. With an exclusive outlet at Growel’s 101 Mall, the brand is now reaching out to a large number of customers in the western suburbs. The mall provides a perfect setting for the store that will boast of a wide range of W’s inimitable collections of stylish cuts and comfortable fits.
Speaking about the new addition, Senior Manager-Marketing, Growel’s 101 Mall, Urvi Vira said, “We are very happy to have W on board with us. Their collection is always popular and comprises of a vast range of choice. We at Growel’s have always wanted to bring the best for our patrons. The launch of W too is a step towards fulfilling their needs since we know how popular W is thanks to their collection of colorful and trendy kurtis, soft tunics, ethnic salwar suits and western outfits.”
A themed mall strategically located in the western suburb of Kandivali, Growel’s 101 offers an ideal mix of retail, hypermarket, consumer durables, department stores, white goods, books, health and beauty, family entertainment centres, fine dining restaurants, food court, and a 4-screen multiplex.
Ascis, Linking Road, Mumbai
ASICS, the True Sport Performance brand, has opened its eighth store in India. The store is the first high street store which will showcase the latest collection along with the proprietary ASICS FOOT ID system, this marks another achievement for ASICS in India’s retailing sector.
Speaking about the launch Director, ASICS India Private Limited, Rajat Khurana said, “This will be our second store in Mumbai and I am extremely happy that ASICS now has two stores in the city. It is a very exciting launch for us since this would be our first high street store. In the last one year we have launched eight store across Indian metros. As a brand we will continue to expand aggressively to reach out to our discerning audience. It is our constant effort to provide the highest quality products that help in enhancing the performance.”
With an area of 1,700 sq ft, this store is currently the biggest in the country. The store will showcase the complete range of running and training shoes. The design is in sync with the global standards to present easy to browse displays to the customers.
To provide the best suited shoes for each individual, the new store features the ASICS FOOT ID system, with staff on site to perform the analysis. ASICS FOOT ID is a focal point of the ASICS shop, offering static and dynamic measurements that include foot shape analysis and gait cycle analysis. ASICS FOOT ID static measures the foot shape, and ASICS FOOT ID dynamic analyzes the wearer’s running gait. It helps runners find the most suitable shoes to draw out every ounce of their performance.

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