Luminous Water Technologies, which sells water purifiers under the Livpure brand, is looking at doubling revenue to Rs 300 crore this fiscal on the back of its robust service network and distribution presence.
“We are looking at doubling our turnover to Rs 300 crore from just under Rs 150 crore reported in the previous fiscal. There is a lot of headroom for growth due to our low base and high coverage in terms of service points and distribution,” Group Chairman, SAR, Rakesh Malhotra said.
Luminous Water Technologies is part of the SAR Group, which has interests in various sectors including telecom and electricals.
Malhotra said ensuring good after-sales service is key to achieve growth targets, and it is a focus area and key differentiator for this company.
“Out of total 1,200 people employed by Luminous Water Technologies, 800 are for service. Our goal is to be a leader in the water purifier segment. We put nuts and bolts in place, growth will come. Its not a question of whether it will happen. Question is, when will it happen,” he added.
On increasing distribution, Malhotra said, “we are working on increasing our service points to 2,000 over the next three-four years. We will also increase distribution network to 28,000 outlets and add 150 more distributors in two years time.”
The company, which started operations in September 2012, at present sells its water and air purifiers through 14,000 outlets and 350 distributors, and has 400 service centres.
When asked if the company will continue with its brand ambassador Sachin Tendulkar going forward or look for a new face, he said, “Sachin has a long term association with the company”.
When asked if Sachin is one of the investors in the company, Malhrota chose not to comment on it.
The company has raised Rs 55 crore in July 2013 and Rs 100 crore in December 2014 to expand its operations.
Luminous, which has production capacity of 3 lakh units of RO, asnd 5 lakh units of non electric product Gravity per shift at its plant in Manesar in Haryana.