Patanjali to launch more dairy items, enter cattle feed segment

Must Read

Yoga Guru-turned-entrepreneur, Baba Ramdev said on Monday that Patanjali will soon launch more dairy products, cattle feed and natural manure as it is aiming total turnover of Rs 10,000 crore by next year.
“We will come out with more dairy products like liquid milk. We shall set up three to four dairy projects so that farmers can be empowered and people get commodities unadulterated,” Ramdev said.
ALSO READ: Patanjali to invest Rs 1,000 cr towards expansion, e-commerce
He said the Patanjali Group would focus on six sectors – natural medicine, natural food, natural cosmetics, dairy products, cattle feed and natural manure – in a big way.
“We will reach a total turnover of Rs 10,000 crore next year,” he said.
“We are coming out with cattle feed without any urea in it which will be beneficial for cattle,” Ramdev said.
He claimed that he had seen feed being given to cattle contains 1-4 per cent urea which made adverse impact on more than 50 per cent of bovine in the country.
The yoga guru further said that Patanjali Group would also roll out natural manure which shall contain micro nutrient, vitamins etc for crops.
Ramdev said that Patanjali group would never roll out unhealthy products in the market. “I will never bring unhealthy items in the market, like meat, liquor, non-veg items which are harmful,” he said adding that Patanjali had no plan to make bread.
ALSO READ: Patanjali to invest Rs 1150 cr in biz in FY17, eyes doubling revenue
With Patanjali mustard oil advertisement campaign coming under fire recently, Ramdev said the advertisement has been stopped.
“We just had said that oil made through chemical process is unhealthy for people. And our Kacchi Ghani oil was made without any chemical process and it is a healthy product,” he said.
To a query, he said that Patanjali does not intend to take over any domestic brand.
“We are not taking over any brand like Zandu, Dabur, Hamdard etc. We want these companies should grow and these domestic companies should not fight with each other. Rather they should fight against other international (FMCG) companies,” he said.
Ramdev said that more than 250 products including flour, medicine, rice are sold on ‘no-profit no loss’ which helps in rising prices of essential items.

Latest News

Simplicity should be the key 2023-24 mantra, says India EAS Index Report

The EAS Index Report identifies customer pain points across their interaction with brands and shares recommendations to ease the...

More Articles Like This