Samsung India has opened its first Samsung Galaxy Zone, a premium shop-in-shop with enhanced consumer experience, at Croma’s flagship store in Juhu, Mumbai.
The brand new Samsung Galaxy Zone will enhance the product experience that Samsung consumers enjoy and is part of an overall retail innovation plan being rolled out across the country.
The premium shop-in-shop follows global design language. With an overall design and finish that is minimalistic and fluid, it will ease the shopper’s movement in the zone. Samsung Galaxy Zone will provide an innovative way for shoppers to experience its flagship smartphones such as Galaxy S7 edge, Galaxy S7, Galaxy Note series, wearable Gear S2, and the Gear VR. The zone is illuminated from within and is block shaped to give a unique identity to the Samsung Zone on the floor.
Speaking on the occasion of the launch, Senior Vice President, Mobile & IT, Samsung India, Ken Kang said, “At Samsung, the consumer is at the centre of all our innovations. We have created innovative solutions on our devices. Samsung Galaxy Zone is an innovative way of elevating their consumer’s shopping experience. We are happy to launch this premium shopping zone with our partner Croma.”
CEO, Infiniti Retail Ltd, Avijit Mitra added, “Croma is a destination for the latest electronic gadgets. It is our endeavour to provide the most engaging experience to a prospect before he has made up his mind. The new Samsung Galaxy Zone is a great example of how we work with brands to bring alive the promise of touch-feel-try in our stores.”
Croma is a chain of multi-brand digital gadgets and home electronics retail stores in India run by Infiniti Retail Limited, a 100 per cent subsidiary of Tata Sons. Launched in October 2006, the chain now has 95 outlets across 21 major cities of India.