LeEco sees 50 pc sales coming from brick and mortar retail

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After brands like Motorola, Xiaomi and Yu, Chinese Internet major LeEco is now taking the offline route and expects about 50 per cent of its sales to come from brick-and-mortar retail in the next one year.
According to a PTI report: The company, which forayed into the Indian market in January this year with e-commerce major Flipkart, plans to be present across about 10,000 retail points in the first phase of offline expansion.
“We have fast-tracked our growth trajectory in India. This is a step ahead in making our phones more accessible to users. In the first phase, we are looking at retail presence in cities like Delhi, Mumbai, Chennai, Hyderabad, Bengaluru as well as parts of Uttar Pradesh and Maharashtra,” COO, LeEco India Smart Electronics Business, Atul Jain was quoted by PTI as saying.
He added that the company would also look at setting up its wholly-owned retail stores across the country.
Brands like Xiaomi, Motorola and Yu, which had launched operations in India through the online route, have expanded their presence in the offline space to cater to the huge demand in the Indian market.
India is one of the fastest growing smartphone markets globally.
The Chinese internet and ecosystem conglomerate is also looking at launching its own e-commerce platform, LeMall in India to sell its devices in the country.
“We are looking at a presence across 5,000-10,000 retail points in the next three months. In the first year, we expect about 50 per cent of the sales coming from offline retail,” Jain was further quoted by PTI as saying.
LeEco will start selling its Le1s smartphone through offline retail and will add more devices in the coming weeks.
The company will launch two new devices on June 8.
“In the second phase, we plan to cover close to 70 per cent retail stores across India that contribute to mobile sales by the end of September 2016,” Jain was quoted by PTI as saying.

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