T’Pot Cafe, a start-up specializing in the ‘chai-nashta’ segment, is on an expansion spree. On Wednesday, they are opening two new outlets in Noida – one at the World Trade Tower and one in Sector 125. They plan to expand their presence by taking the outlet count to over 50 by the end of this year.
Known for serving a wide variety of herbal teas, white teas, black teas and ice teas, the cafe is based on COCO models and currently there are no plans to go the franchise way.
T’Pot was launched three years ago and has till now marked its presence with 20 outlets at locations like T3 Airport Delhi, Rajiv Chowk Metro Station, Make my trip office, Go ibibo office, BPTP Park Centra, World Trade Tower and Malviya Nagar.
The start-up has secured an undisclosed amount of funding from the founder and trustee of Ashoka University and Co-founder of Evalueserve, Ashish Gupta. The cafe chain is planning on utilising these funds to expand their team and to introduce new products related to tea.
“Being an ardent tea lover, I met Robin Jha (Founder, T’Pot Cafe) at a tea event and the love for the herbal teas brought us together. Over subsequent meetings, I realized the magnitude of the problem that they have been trying to solve,” says Ashish Gupta on the potential perspective of being associated with T’Pot.
He added, “I was quite impressed by the concept of T’Pot. The team has spent a considerable amount of time in understanding the consumer preferences and are capable to create a niche for themselves in this highly fragmented market. Therefore, I decided to be a part of this journey.”
T’Pot is planning a multi-city launch by next year. The company is also expected to go high on packaged tea – refreshments to be enjoyed at home. Through its offerings, T’Pot aims to be a part of the growing story of health and wellness market in India.
In an exclusive interview with Indiaretailing, Founder, T’Pot Cafe, Robin Jha said, “Going by the current revenue figure of Rs 6 crore, we have set a target of Rs 12 crore by the year end, implying 300 per cent YoY growth. We aim to serve 0.5 million cups of tea per month by December 2016.”
“Our location strategy is primarily focused on the areas that have higher footfalls of younger people. We prefer areas like airports, metro station and railway station, and corporate houses,” he added.
The Chai-Nashta Segment
Explaining the concept and the recent development of the brand, Jha said, “Chai-Nashta is an under-served opportunity in India and is primarily unorganised. Our team has built a strong foundation in Delhi/NCR region. Having gained a good traction of consumers here, we are confident to establish our brand presence in other markets too.”