Home Beauty & Wellness Watch Video: BBlunt releases new campaign, #DirtyLittleSecret!

Watch Video: BBlunt releases new campaign, #DirtyLittleSecret!


Salon chain has created a blogger-featured music video and digital campaign titled #DirtyLittleSecret. In the over two-minute anthem, expert Adhuna Bhabani can be seen with India’s 15 most-followed beauty, fashion and lifestyle bloggers, demonstrating the use of their new shampoo in three easy dance steps — ‘Shake, Spray, and Rub-it on for two, Keep your dirty little secret with Dry Shampoo’.

BBlunt releases new campaign, #DirtyLittleSecret!
The new digital campaign by salon chain BBlunt is aimed at a sharply niche audience

The shampoo is called Back To Life Dry Shampoo, and has been developed by Founder and Creative Director, BBlunt, Adhuna Bhabani and BBlunt expert in association with Godrej Consumer Products Limited (GCPL).

Watch the video here!

Prominent bloggers in the video include Malini Agarwal (of Miss Malini fame) , Santoshi Shetty, , , , , Larissa D’sa, , , , Megha Bajaj, Debasree Banerjee, Stuti Singh, and .