Carat India, the Dentsu Aegis’ media agency, has appointed Sujata Dwibedy as executive vice president as the lead for the Rs 550-crore Mondelez business. She will work closely with the Carat’s Asia-Pacific team, as well.
Speaking on the appointment, Kartik Iyer, MD at Carat India said, “We are delighted to have the vast experience and capabilities that Sujata brings to the table. I am certain that she will bring to bear all of her learnings to deliver outstanding solutions for Mondelez in India.”
Dwibedy has over 17 years of experience, has extensively worked across sectors such as FMCG, telecom, airlines, finance, alcohol and beverages. Prior to this, she was head – business development at Omnicom Media Group.
She earlier worked with media agencies such as Starcom India, Vivaki Exchange, Lodestar and the research and information company Nielsen India.
Dwibedy added, “I have always aspired to work on brand Mondelez. It is a wonderful brand to work on. It is a matter of great pride for me that I will be able to leverage my planning, research, buying and strategic skills for a brand of this stature!”
According to the Broadcast Audience Research Council, in the week between 30 April and 6 May, Cadbury occupied the sixth spot among the top 10 most advertised brands with 11,290 insertions.
Mondelez India (formerly Cadbury India) sells chocolates, beverages, biscuits, gum and candy under brands such as Cadbury Dairy Milk, Bournville, 5Star, Perk, Bournvita , Tang, Oreo and Halls.
Carat won the account in October from Sam Balsara’s Madison World, which managed it for more than a decade. Carat Media, a part of Denstu Aegis Network, manages accounts of firms including Pfizer Magnum, ministry of tourism, General Motors, Microsoft, diaper brand Libero, Mattel Toys and JSW Steel, among others.
From Cadbury to Mondelez
Cadbury India Limited, a subsidiary of Mondelez International, changed its name to Mondelez India Foods Limited in line with the gradual changeover of the name of all subsidiaries of Mondelez International globally. The word “monde” stands for world and “delez” for delicious.
Commenting on the move, Manu Anand, Managing Director, Mondelez India Foods Limited, said: “With the change in name of the company to Mondelez India Foods Limited, we conclude the process of transition that began over two years ago. We are today the pre-eminent and most loved food company in India with leadership in fast growing categories, strong route to market, robust innovation pipeline and world class talent and facilities. This change is yet another milestone in this exciting journey of success and leadership.”
According to the company officials, the change in the name of the company will have no impact on the names or packaging of its products like Cadbury Dairy Milk, 5 Star, Gems, Bournville, Perk, Celebrations, Choclairs, Halls, Bournvita, Tang and Oreo, which will continue to be sold under the same brand names as before. The new name of the company will appear on the backside of the product pack.
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