With its trendy, stylish and comfortable footwear, Relaxo, India’s leading footwear brand is all set to take a step forward and spread the coolness this summer with the launch of its 250th store in Delhi.
Creating a milestone of unbeatable brand success in Indian market, Relaxo aims to reach out to the large number of customers in the fashion capital of the country.
Spread over 1119 sq ft., the new Relaxo outlet offers an attractive range of fashionable footwear for men, women and children. It is a single destination store for family footwear shopping.
The store offers all Relaxo brands including Flite, Bahamas, Sparx, Schoolmate, Hawai, Mary Jane, Boston and Kidsfun with a range of more than 400 styles to choose from – flip-flops, formal wears, home slippers, office wears, school shoes, sports and casual shoes.
The company has invested Rs 15 lakh in setting up the store and another Rs 40 lakh on store inventory.
Executive Director, Relaxo Footwear Ltd. Nitin Dua, said on the occasion, “Relaxo is steadily increasing its reach in different markets in the country through exclusive brand outlets. Delhi is a primary and big market for the brand and the launch of new store serves as catalyst to the company’s growth in the region. Going forward, the brand aims to invest more in the different regions through forward-looking business strategies to create a niche trendy and affordable footwear market in India.”
On the occasion of the launch, Relaxo is offering customers attractive deals and discounts.
The First Step
Relaxo Footwears Limited was founded in 1976 by ML Dua and RK Dua. The company is headquartered in New Delhi and has regional offices in Bangalore, Mumbai, and Patna. Its products sell in as many as 25 countries around the world.
Since its inception, the company has gone on to become one of the largest producers of footwear in India with an estimated business value of Rs 1,700 crore last year.
The company boasts of eight manufacturing units in north India with a production capacity of 6 lakh pairs of footwear per day, catering to varied needs of consumers worldwide.
The brand also has a strong presence on all leading e-commerce portals apart from its own online shopping portal: www.shopatrelaxo.com
Store Address: Plot No. 14, Pocket F-24, Sector – 3 Rohini, Delhi-110085.