Luxurystation.com by Kapila Gupta is an initiative to provide a platform to luxury retail consumers in India to shop brands that they don’t have access to at a price which is significantly more competitive than buying from a retail/ brand store and even to places where stores do not exist.
According to a report in ANI: Understanding the consumer is a key, luxury consumer isn’t just about looking to buy a product but a complete experience of buying luxury products. Hence Luxurystation.com is not just an online platform but an attempt to offer a more experiential commerce.
It is with this intent that they have structured themselves differently from other online players and focused on key factors in detail that influence buying decision of a luxury consumer.
Luxurystation.com is the first and probably the only platform to offer inventory within India which allows them to deliver within a time frame that the consumer wants. It has delivered products same day in NCR and within 48 hours in other parts of India.
It is the first and the only platform to offer home viewing services wherein selected products can be viewed at the comfort of their home not just on the website but in actual. You can choose the products, call them and they will send the selected products to your place. Service is largely limited to NCR but will soon be available in Mumbai too. In order to provide a similar experience, Luxurystation.com is also participating in luxury exhibitions, particularly charity led, in cities, which do not have access to luxury stores/ shopping malls, but the latent demand for luxury products exist.
The online luxury portal is the first and probably the only platform to offer both new and pre-owned products, which not only expands target audience but also develops a user base that is willing to spend on luxury products online and then giving them the opportunity to sell the products back to the portal. This is another way to authenticate the brands and provides added comfort to the consumers.
Even in Pre-owned section, unlike so many websites that are mushrooming by the day, Luxurystation.com is probably the only one to offer the sellers to direct sell to the website than just consigning on the website. This obviously means investments by the website which many competitors in this segment find difficult to do.
By creating a unique platform that caters to an ever-increasing demand for luxury fashion in all parts of India, we aim to be the preferred online partner to both the global luxury brand and its discerning Indian customer and provide the most authentic luxury buying experience.