Foreign retail giant applies Indian analytics to 'MAP' e-comm site

Leading Indonesian retail company Mitra Adiperkasa (MAP) has selected Indian retail analytics and pricing intelligence company, Intelligence Node to initiate competitive programs based on detailed, real-time data insights.
MAP has over 2,000 retail outlets across Indonesia, delivering 150 brands in more than 60 cities across its geography.
The company, which employs 23,000 people, is also the local franchise holder of well-known global brands such as Zara, Mango, M&S, TopShop, Starbucks, New Balance and Converse.
As such the company – whose extensive portfolio includes department stores, fashion brands, sports equipment, food and beverage brands, supermarkets, and lifestyle products – will do well buying Intelligence Node.
MAP hopes to use Intelligence Node’s retail analytics suite – iNCompetitor™, its flagship product – for cutting-edge competitive pricing, promotion and catalogue strategies.
MAP has opted to deploy iNCompetitor for its MAP EMall online offering, which launched in February 2016 and includes 20,000 unique product listings and which has a focus on international brands for a wealthy urban audience.
“iNCompetitor will give us full visibility and optimize for demand, trends, products, price architecture and regional behavioural differences across all the products and brands we run across MAP eMall,” Vice President eCommerce & Customer Loyalty at MAP, Amit Keswani Manghnani said.
“That allows us to deliver to meet our customers’ needs while remaining super agile about product lines, stocks and pricing to maintain our leading edge,” he further stated.
“The major reason we chose iNCompetitor is because of the way this end-to-end solution offers benchmarking on pricing, as well as fixing prices in real time, plus its impressively large product database,” Manghnani added.
“We are delighted that MAP has chosen iNCompetitor,” said CEO and Co-Founder of Intelligence Node, Sanjeev Sularia.
“MAP is one of the largest lifestyle retail groups in the world, and we look forward to helping them gain deeper insight into its customers’ unique preferences and buying habits, plus make better operational decisions about product lines, stocks and pricing to give it greater competitive edge,” he added.