After draping Air India crew members operating Air India One, the official aircraft for flying the President, Vice President and Prime Minister, in khadi uniform, it is now the turn of Tourism Ministry to use some of the indigenous fabric in its various ITDC hotels.
According to a report in PTI: “Tourism Ministry is looking at various options to promote products manufactured by Khadi and Village Industries Commission (KVIC) through its departments. It is considering using the products such as towels, curtains, sofa covers, handwash and shampoo in some of the hotels run under the ITDC brand,” a source said.
Besides, there are also plans to open KVIC outlets at various airports across the country, he added.
Currently India Tourism Development Corporation (ITDC), a public sector unit under the Tourism Ministry, runs 16 hotels in the country, including three in Delhi and the rest in Jammu, Ranchi, Bhubaneswar, Puri, Patna, Bhopal, Bharatpur, Jaipur, Guwahati, Puducherry, Mysuru and Itanagar.
The initiative comes after BJP President Amit Shah wrote a letter last month to Tourism and Culture Minister Mahesh Sharma to ensure appropriate measures for maximum use of khadi in various organisations under his ministry, the source said. Sharma is also Minister of State for Civil Aviation.
Shah also attached a letter of KVIC chairman Vinai Kumar Saxena who urged Sharma to promote khadi through his ministries, according to the source.
Following the receipt of the letter, Sharma had instructed his officials to find out ways through which khadi could be promoted by his ministries, the source said.
Earlier, an Air India official had said the management is considering the proposal for using khadi for draping the cabin crew in line with Prime Minister’s pet ‘Make in India’ initiative. The cabin crew strength in Air India currently stands at around 4,000.
Significantly, the cabin crew operating Air India One, during a recent official trip of Modi to Belgium and the US donned khadi uniforms.
KVIC manufactures various products– from ready made garments and home furnishing items to personal care, food and leather products.