Smartwatch maker Pebble on Thursday announced that it is going to enter India’s growing wearables market. The watchmaker aims to sell one lakh units in the next one year.
Pebble has partnered Amazon to launch smartwatches priced between Rs 5,999-15,999. It is bringing four models from its portfolio to the country.
“India is a key part of our strategy. Already, we estimate that 20,000 people have bought Pebbles from various channels. With Pebble now officially launching in India, we expect to sell about 1,00,000 units in the first year,” Pebble founder and CEO Eric Migicovsky told PTI.
He added the company has already sold about one million smartwatch globally.
Set up in 2012, Pebble has over 17,000 developers on its platform.
“A key focus area for us will be to expand the base of developers that we work with in India. We are meeting many of them and will continue to engage with them to bring great experiences for our users,” Migicovsky was quoted by PTI as saying.
According to research firm IDC, 110 million wearable devices are expected to be shipped in 2016, up by nearly 38 per cent from the last year.
Pebble has also introduced its health & fitness ecosystem- Pebble Health, a software update that enables non-stop activity tracking and sleep monitoring in all its smartwatches.
Many players like Apple, Huawei and others have launched their smartwatches in the market.
Besides, many fitness band makers are also equipping their products to offer notifications and updates from the user’s phones to compete with the smartwatch makers.