With a motto to deliver high quality and mouth savoring healthy pizzas, Green House & Hestoft Foods Pvt. Ltd., is looking at an aggressive plan to penetrate its Slice of Italy brand in FY 2016-17.
The leading brand in authentic Italian food as well as Italian signature cakes, on Wednesday announced its plans to open 10 outlets in and around Delhi, NCR (Saket, Greater Kailash, Gurugram & Noida) and tier II cities, which include Chandigarh, Shimla, Mussoorie, Haridwar, Dehradun, Amritsar and Jaipur.
Commenting on the expansion plans, Managing Director Slice of Italy, Tarun Chaudhary said, “We will be reinforcing our distinctive niche in the segment with our expansion plans. We are looking at adding 10 more outlets in this fiscal year, taking the total count to 25 outlets. We are also planning to launch an interactive and user friendly App for customers in the near future for order bookings, safe & secure transactions and quickest deliveries. We are happy with the continuous growth and getting excellent response from our customers so far.”
“Our next destinations include regions such as Chandigarh, Shimla, Mussoorie, Haridwar, Dehradun, Amritsar, Jaipur, along with Delhi and NCR (Saket, Greater Kailash, Gurugram & Noida). We believe our commitment to provide quality, excellence in services, an obsession for Pizza, dedicated customer service will make our brand successful in the competitive multinational food service industry,” he added.
The brand has an in-house business development team, which guides the franchisees through the design, permitting, bidding and construction process and offers a thorough training and support to its franchisees.
The company is planning on launching an app soon for user friendly order bookings, safe and secure payment transactions and ensuring quicker deliveries.
A Slice of History
Slice of Italy was founded in 2001 by a group of restaurant professionals passionate about serving authentic Italian food. To provide a superior-quality traditional pizza with a choice of variety delivered to the customer’s door, hot and fresh, the team knocked out a closet located in the South Delhi’s Asian Games Village and began selling its pizzas to the neighborhood and became an instant hit. The company employed Indian chefs who had specialized in the Italian format of cooking.
Known for its Italian menu with 66 varieties of pizzas (both vegetarian and non-vegetarian), Slice of Italy presently runs 15 outlets in various formats – large and small – in Delhi-NCR. Out of these 15 outlets, one is a franchise outlet.
Slice of Italy is also specializes in baking ornamental cakes and desserts for various occasions. The brand is also known for its outdoor catering, meeting all specific requirements of customers.