The Ajara Group, known for its housing projects in Delhi-NCR, has forayed into retail operations with a brick-and-mortar supermarket, all-in.
Touted as a 360 degree grocery chain, the first outlet of all-in has been launched at Ajnara Daffodils, Sector 137 along the Noida expressway in an area of 2,500 sq.ft.
The group plans to open 15 more outlets in various locations in Noida and Delhi-NCR in this financial year.
The deals that would run at the stores would be completely dependent on the buying pattern of shoppers rather than profit motives. Home delivery would also be available to the buyers within a range of 3-5 Kms and people can also claim shop-and-drop facilities.
Speaking about the store launch, Nikhil Gupta, Director, Ajnara said, “all-in focuses on providing better living solutions to people. How do we ensure that? For this, we have kept a wide range of healthy products, pricing is very competitive with great offers. The store ambience has been designed keeping free movement and easy shopping. These services are going to be world class with home delivery and shop-and-drop.”
“Under organised retail, in addition to the needs of the customers, various other aspects play a major role like understanding the buying behaviour of the customer, improving on the customer service through proper training and development of the support staff, cutting down on the checkout time and ensuring that proper hygiene is always maintained. This is what we have brought through all-in,” he added.
Retail Head of all-in, Lalit Narain, said that the group’s target is to provide convenience to families living within the society and other neighboring societies.