Jabong rejigs top brass, appoints Rahul Taneja as CBO

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India’s leading online fashion destination Jabong has completed restructuring of its top leadership with its announcement on Friday of the appointment of Rahul Taneja as the company’s Chief Business Officer.
Taneja will report directly to the CEO, Sanjeev Mohanty and will be responsible for overseeing category management, pricing, creative campaigns and offline / brand marketing.
This is the fifth top management appointment in Jabong under CEO and Managing Director, Sanjeev Mohanty’s reign.
An alumnus of Indian Institute of Management, Bangalore (IIMB), Taneja comes with over 14 years of experience in accelerating teams and businesses at Fortune 500 organizations such as Procter & Gamble, PepsiCo and Philips.
He has led sales and profit growth across large brands such as Lay’s India, and has ramped up small businesses such as Home Lighting India and Rang7.com. Prior to joining Jabong, he was the VP, Head – Category Management at Snapdeal.
Sanjeev Mohanty said, “Rahul has a tremendous ability to manage categories and build brands. With his addition to the leadership team, we can now focus on growing the business using core category strengths instead of discounts as a lever and bring in consumer focus on growth categories which could result in profitable growth. I am very sure that Jabong now has one of the best e commerce teams in the country with a very balanced, online and offline experience and a very diverse background in scaling businesses profitability. This now completes the leadership hiring which directly reports to me. We are now ready to go full throttle on the task at hand.”
Jabong – one of the six fashion e-commerce brands within Global Fashion Group – had recently announced the appointment of Muralikrishnan B as its Chief Operating Officer and Deepa Chadha as its Chief Human Resource Officer.
The company had previously strengthened its leadership by appointing Ranjan Kant as Chief Marketplace Officer and Kalyan Kumar as Chief Merchandising Officer.
The development comes at a time when the company is struggling to turn around its business and has witnessed a drop in its valuation.
In September 2014, Jabong was merged with four international online fashion businesses by its investors, Germany’s Rocket Internet and Swedish investment bank Kinnevik, to create a company called Global Fashion Group (GFG) that was worth €2.7 billion (around Rs.21,600 crore).
Last July, GFG raised €150 million (about Rs.1,060 crore) from Rocket Internet and Kinnevik, at a valuation of €3.1 billion. Last month however, it raised €300 million ($339 million) from Kinnevik and Rocket Internet at a valuation of €1 billion ($1.13 billion), a third of the previous valuation.
Jabong is a one-stop shop that offers a wide selection of over 350,000 products across its footwear, apparel, jewellery and accessories categories.
From home grown to exclusive international brands to designer labels, Jabong brings to its customers the latest trends across the globe.  Jabong, founded in 2011, is based out of Gurgaon and employs around 800 people.

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