Rohit Sharma, the star Indian opener, has become the brand ambassador of world famous watch brand Hublot becoming second renowned cricketer after former Australian captain Michael Clarke to be associated with the brand.
According to a report in PTI: Rohit will be seen promoting the company’s signature Classic Fusion Aerofusion Chronograph edition in the coming days. It has been created to celebrate the sport of cricket.
“I have always been a watch fanatic; so being associated with a brand like Hublot is an absolute delight. They create some incredible timepieces, unique and different, so to be on their roster and them on mine is incredible. Their involvement in sport has been remarkable, so that makes our association even more exciting,” said Rohit.
Hublot on their part expressed their excitement to be associated with the stylish Mumbai batsman who has the highest individual ODI score to his credit and is among the top-10 ODI batsmen in the ICC list.
Hublot sees a lot of common between the Brand and Rohit Sharma as he combines traditional batting technique with entertainment.
Hublot is a Swiss luxury watchmaker founded in 1980 by Italian Carlo Crocco. The company currently operates as a wholly owned subsidiary of France’s LVMH. In 1980, it also marked the birth of ‘Fusion’ concept after a few months from its inception date.
A scion of the Italian Binda Group dynasty, best known for making Breil watches, Carlo Crocco left the company in 1976 to strike out on his own and create a new watch company. Moving to Switzerland he formed MDM Geneve and set about designing a watch that he named the Hublot after the French word for porthole. The watch that he created featured the first natural rubber strap in the history of watchmaking. It took 3 years of research to create the strap. Despite failing to attract a single potential customer on the first day of its debut at the 1980 Basel Watch Fair, the watch quickly proved to be a commercial success with sales in excess of $2m in its first year.
Acquisition by LVMH
In April 2008 it was announced that luxury goods group LVMH had acquired Hublot from founder Carlo Crocco for an undisclosed fee, adding to its existing portfolio of watch brands including TAG Heuer