BlueStone celebrates Akshaya Tritiya with new collection

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To mark the auspicious day of Akshaya Tritiya, BlueStone, India’s leading online jewelry store, has introduced four new collections.
BlueStone’s collections for Akshaya Tritiya blend tradition and modernism keeping in mind the evolving customer preferences. The four collections Harmony, Graecia, Vaishaka and Fleur Affair celebrate exquisite design and fine craftsmanship and feature close to 100 products that offer something for everyone.
Speaking on the occasion, COO, BlueStone, Arvind Singhal, said, “The festive occasion of Akshaya Tritiya is an important day for jewellers across the country. We experience a surge in activity (over three times usual traffic) during this period with demand for gold and diamond jewellery peaking. This year, we are offering four exclusive collections for Akshaya Tritiya designed keeping in mind the tastes and preferences of our discerning shoppers. We are confident that our audiences will love the wide range of designs, each exclusively handcrafted to perfection.”
Akshaya Tritiya Exclusive Collection by BlueStone
The ‘Harmony Collection’ is a selection of iconic religious jewellery with a modern twist, making it distinct. The collection comprises of 22 designs for both men and women crafted in yellow, white and rose gold and studded with diamonds and gem stones along with a hint of enameling. The pieces from this collection are crafted using a 3D printing technique, creating stunning light-weight pieces that are suitable for every occasion. The products are priced between Rs 10,000 – Rs 30,000.
Ancient artistry meets a modern design philosophy in the ethereal ‘Graecia Collection’. Crafted using an ancient Greek technique of hammering gold, the collection features 23 designs in 18 karat yellow gold and certified diamonds. The unique technique creates wonderfully textured pieces that accentuates the vibrant sheen of gold. The Graecia range starts from Rs 12,000 and goes up to Rs 80,000.
The ‘Vaishaka Collection’ has been crafted specially for the auspicious eve of ‘Akshaya Tritiya’. This light weight jewelry takes its cue from Indian heritage with each piece depicting the symphony of temple architecture. The collection comprises of 24 products in plain gold adorned with diamonds and gemstones and has a starting price of Rs 6,000.
‘Fleur Affair’ is inspired by the floral patterns of nature. This delicate floral collection comprises of 28 diamond and gemstone studded gold jewellery. The collection covers pendants, earrings, rings and necklaces in delicate designs which are suitable for daily wear as well as special occasions. This collection is priced between Rs 5,000 – Rs 30,000.
BRAND HISTORY
Established in 2011, BlueStone aims at revolutionizing precious jewellery and lifestyle segment in India with a firm focus on craftsmanship, quality and user experience. The platform features close to 5,000 unique designs from a wide collection of themes to suit every occasion. These designs are crafted to perfection with utmost care and are available 24/7 with a 30-day money back policy and lifetime exchanges. Shoppers can also experience the ease of luxury shopping from the comfort of their home with a unique home try-on facility.

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