Flipkart, the country’s largest e-commerce marketplace has launched Trendstalk’s Autumn Winter 2016-17 edition. This would enable the local traders to sell their products at par with global brands.
Trendstalk, the seller learning portal, will introduce local sellers to the global fashion trends. It will also forecast in partnering with WGSN, which is a trend authority for fashion and the creative industries.
Assembling the real-time information from WGSN, Flipkart will endeavour the sellers with top class global trend analytics. This will guide the sellers with actionable insights on the up coming trends which are gaining popularity in the market.
Flipkart will also associate with 30 NIFT designers, alongwith independent fashion consultants who would develop design illustrations and tech packs for sellers of apparel category.
“The launch of Trendstalk last year made fashion insights more accessible to our seller base. Over 50 sellers have adopted this platform and have created 2000 styles, which are currently available on Flipkart,” VP Fashion Flipkart, Rishi Vasudev was quoted by ANI as saying.
Further to the above quoted Vasudev added, “We will not only democratize fashion for all small and medium sized sellers but also guide sellers to make their own mark in the online space. Initiatives like these offer sellers the opportunity to understand the evolving fashion industry and streamline their collections to suit the needs of every customer.”
“The WGSN and Flipkart association will help the sellers to understand global trends ahead of season and create their product with confidence for the right market and at the right time. WGSN will ensure they have insights that are accurate and as actionable as possible,” Business Director, South Asia WGSN, Priya Sachdev was quoted by ANI as saying.