With this launch, the company has introduced a range of products such as California Almonds, Pistachios and Walnut Kernels and Cashews.
FCEL, which is India’s largest sourcing-to-supermarkets FMCG company, plans to expand its consumer product portfolio from foods and spices, snacks and beverages to quality dry fruits.
The new brand intends to be the power house of nutrition that aims to cater to the health-conscious young consumers, and focuses on the joy of eating healthy.
Apart from dry fruits, FCEL is selling three varieties of olive oil, canola oil and rice-bran oil under the Karmiq portfolio.
Karmiq’s California range of dry fruits is available across India. The packaging design is bright and each pack comes with a zip lock. Cashew and walnut kernels are also available in vacuum packs which help prevent infestation, maintain freshness and crispness of the nuts.
All Karmiq products are available in pack sizes of 200 gm and 500 gm, with a starting price of Rs 300.