Burger King, the global fast-food giant, is planning to add 35-40 outlets this year across the country as it is looking forward to position itself as a leading quick service restaurant brand.
According to a report in PTI: “Burger King is a mass brand and the idea is to get into every city including tier I, tie II and tier III. The plan is to build a huge portfolio of restaurants in India. Objective is to lead in India as a restaurant brand in QSR (quick service restaurants),” said Burger King India CEO Rajeev Varman.
Burger King opened 10 restaurants in 2014, and added another 38 in 2015.
“Last year, we had entered about 13 cities, with major cities like Bangalore, Mumbai, Delhi, Hyderabad, Punjab and Pune. We are continuing to build at a similar pace like last year. We are making sure that we cover all markets,” he added.
As a part of its focus menu innovation, Burger King has brought in India recent global launch ‘Angry Whopper’ made of red buns and spices.
The Success Story
Burger King, often abbreviated as BK, is an American global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States.
The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain. After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees, David Edgerton and James McLamore, purchased the company and renamed it Burger King.
Over the next half century, the company would change hands four times, with its third set of owners, a partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, taking it public in 2002. In late 2010, 3G Capital of Brazil acquired a majority stake in BK in a deal valued at US$3.26 billion. The new owners promptly initiated a restructuring of the company to reverse its fortunes. 3G, along with partner Berkshire Hathaway, eventually merged the company with Canadian-based doughnut chain Tim Hortons under the auspices of a new Canadian-based parent company, Restaurant Brands International.
At the end of fiscal year 2013, Burger King reported it had over 13,000 outlets in 79 countries; of these, 66 percent are in the United States and 99 percent are privately owned and operated with its new owners moving to an entirely franchised model in 2013.