Apple forms team to develop App Store: Report

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Engineers of Apple Inc. are earnestly working towards the development of App Store as the company has formed a secret group for this purpose.

The regime also includes a payment strategy for developers so that their apps are displayed more prominently. Bloomberg reported this news, sourced from people aware of this development.

The iPhone maker is considering paid searches, similar to Google’s model, where companies would have to pay to have their apps appear among top search results based on what a customer is seeking, Bloomberg mentioned in a report.

Apple has more than 100 employees who are tirelessly working on this new project. They have also incorporated the engineers from iAd Apple’s advertising group.

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