BSH to foray into refrigerator market

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German firm, Bosch and Siemens Household Appliances (BSH) will soon foray into the refrigerator market. It is targeting a 10 per cent share in the double door segment in next three years. At present the company has 1,400 stores all over the country, which will soon increase to 1,500.

“We are entering the double-door refrigerator segment in the 290 to 350 litres range. We are in the process of introducing these products. We are aiming to have around 10 per cent market share in the double door segment by FY 2019-20.” MD & CEO, BSH Household Appliances Manufacturing, Gunjan Srivastava was quoted by PTI as saying.

Bosch and Siemens is working towards adding 12-15 new products which would complete the range. Of all, the Series 4 range starting from Rs 34,000 and above will cater the upmarket consumers.

“We would go below 290 litres in future and in the coming months we would also introduce the new range of side by side and premium end as well. We are having 55 to 60 brand stores and we would extend it to 100 by end of the year,” Srivastava was quoted by PTI as saying.

BSH has a manufacturing unit in Chennai for washing machines. 30 per cent of its produce is exported to the ASEAN markets, Australia and New Zealand.

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