The data from market researcher Euromonitor shows that home-grown firms like Amul, Mother Dairy, Britannia, Ruchi Soya and Parle Products have outpaced MNC’s like Nestle, Mondelez and PepsiCo in 2015.
The data from market researcher Euromonitor shows only three multinationals Mondelez, Nestle and PepsiCo figured in the top 10 players by market share across packaged foods as domestic firms increased distribution, penetrated into rural India and launched smaller packs at lower price points.
According to Euromonitor, the Indian packaged foods market stood at Rs 2,572 billion last calendar, up about 15 per cent from Rs 2,232 billion in 2014.
Amul continued to top the packaged foods market with 7.2 per cent retail value share last calendar, while Nestle, which was the second largest player in 2014, saw its share drop almost a third to 2.9 per cent in 2015 from 4.2 per cent in the previous year due to the impact of a ban on its flagship brand Maggi that kept the popular instant noodle brand out of shop shelves for five months.
This helped dairy brand, dairy products and fruits and vegetables firm Mother Dairy to grab the second spot behind Amul.
While each of the top five brands on the Euromonitor list were homegrown, only three of the top 10 were global foods brands.