India’s first and largest managed marketplace, ShopClues signed an MoU with National Minorities Development and Finance Corporation (NMDFC) to give a robust fillip to its e-Karobar initiative, ANI reported on Thursday.
The initiative seeks to e-market the exceptional products created by Indian artisans and craftsmen belonging to minorities who have been assisted by NMDFC. ShopClues will leverage the power of its widely popular e-commerce platform and its extensive reach to empower the artisans and craftsmen belonging to minorities by bridging the gap between artisans and buyers all over the country.
As a part of the MoU, both ShopClues and NMDFC seek to act as catalysts for economic development of artisans and craftsmen belonging to minorities. ShopClues will offer a wide spectrum of assistance to sellers to upgrade the quality of products through adoption of new technology and processes.
It will aid artisans and craftsmen belonging to minorities to sharpen their marketing skills and develop capacity through training. It will also help them update their catalogue periodically and intimate them through e-mail, SMS and or telephone about orders from buyers.
ShopClues will provide classroom training (through phone/Skype) to the vendors on a variety of subjects including merchandising, quality management, packaging, soft skilling and shipping of products.
In addition, the products made by NMDFC beneficiaries will get a separate page E-Karobar on the marketplace.
“We are pleased and honored to be able to boost the business of NMDFC beneficiaries by capitalizing on the power of e-commerce in India. ShopClues’ vision and philosophy is to empower small and medium businesses, local manufacturers, traders and craftsmen to participate in India’s e-commerce revolution and sell to a pan-India customer base. With this MoU we inch many steps closer to this overall objective,” Director – Categories ShopClues, Raunak Raheja was quoted by ANI as saying.