Industrybuying.com, India’s leading B2B marketplace for industrial goods has launched an on-ground brand activation campaign in New Delhi. It will attract new vendors and also connect the present ones.
After first such brand building initiative by this company, Industrybuying.com is further planning to enter a tie up with vendors all over the country. They would introduce new products on their portal which will reach the customers in two and three tier towns.
The campaign has given an open platform for the sellers to interact with the category managers. They will do the registration and also provide the required portal related information to the sellers.
Okhla being an industrial hub, has more than 3000 sellers from categories like electronics, safety tools, industry utilities, air cleaning etc. It would provide the right platform for the seller as well as Industrybuying to communicate and connect with them directly. At present, the company has 3500 plus sellers all over India.
CEO, Industrybuying.com, Swati Gupta was quoted by ANI as saying, “We are the first B2B portal to come up with the idea of connecting directly with the sellers and reaching out to them through an on-ground campaign. We believe most of them still have some apprehensions about how things function in the e-commerce domain. We want to educate them about the benefits of going online and how they can leverage through selling products online. Even if we convert 25-30 per cent of the sellers and get them on-board, it will have a massive impact on our seller and the product base.”