With Salman Khan as its brand ambassador, Being Human used to function as the retail wing of Mandhana Industries from 2012 – 2016. Now MRVL will be taking care of both the manufacturing as well as the business end of things.
In 2015-16, the clothing line had 51 stores all over India and one in Nepal, and is now working toward opening another 80 outlets by the end of this fiscal.
It is also eyeing the international market by opening stores in France and UK. At present Being Human is available in more than 15 countries across Europe, Middle East, Nepal and India, through its POS (points-of-sale) around 500 in number.
“We are focused on enhancing Being Human s presence internationally by tapping new markets this year,” Director, Mandhana Retail Ventures, Manish Mandhana was quoted by PTI as saying.
“We are thrilled to have reached a milestone of 51 exclusive stores and overall 350 points of sale in just under four years of inception,” VP (Marketing & Business Development) Being Human, Kunal Mehta was quoted by PTI as saying.