Bengaluru-based Chisel Fitness plans to open 100 centres across the country. The fitness start-up backed by cricketer Virat Kohli is also all set to introduce technology-enabled workout routines, targeting young information technology workers, as it expands its network of fitness centres across India.
It is also planning to launch its own fitness devices and will introduce gamified fitness routines. Each centre will see an expenditure of nearly Rs 2 crore for set up. Currently, they have two gyms owned by the company. Most of its new branches will be franchises.
To grow its base of centres, Chisel is looking at a hybrid model of having its own centres along with signing up franchise partners. The firm isn’t just looking at tapping customers in metros, but also in tier-2 towns such as Guwahati and Indore in the coming months. For this, it has come up with four different levels of centres, varying in luxury and size.
Chisel has signed up 18 partners and opened three centres. The firm plans to open four more centres in April, one of which will be located in Manyata Tech Park, where Chisel will target young IT workers who are prone to several health and fitness issues because of their lifestyle.