Home Latest News Mukesh Bansal backs fitness venture Cult

Mukesh Bansal backs fitness venture Cult

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As , the former head of ’s e-commerce platform and ’s co-founder, looks to track the theme of fitness, he has decided to invest an undisclosed amount in fitness startup . Bengaluru-based is focused on training programmes without using traditional gym equipment.

Mukesh Bansal backs fitness venture Cult
Cult's approach to fitness is different from that of existing industry players

Cult’s approach to fitness is different from that of existing industry players. Cult offers a mix of martial arts, outdoor activities and yoga exercises. Instead of equipment, it has certified trainers to provide special attention to every member for the curated exercises.

Co-founded by and his brother-in-law , Cult started operations in May last year. It has a centre in the suburbs of Bengaluru with plans to open a few more in the city before setting foot in other major metros.

The investment in Cult comes within days of Bansal announcing a new venture in the healthcare and fitness space along with former Flipkart colleague .