As Mukesh Bansal, the former head of Flipkart’s e-commerce platform and Myntra’s co-founder, looks to track the theme of fitness, he has decided to invest an undisclosed amount in fitness startup Cult. Bengaluru-based Cult is focused on training programmes without using traditional gym equipment.
Cult’s approach to fitness is different from that of existing industry players. Cult offers a mix of martial arts, outdoor activities and yoga exercises. Instead of equipment, it has certified trainers to provide special attention to every member for the curated exercises.
Co-founded by Rishabh Telang and his brother-in-law Deepak Poduval, Cult started operations in May last year. It has a centre in the suburbs of Bengaluru with plans to open a few more in the city before setting foot in other major metros.
The investment in Cult comes within days of Bansal announcing a new venture in the healthcare and fitness space along with former Flipkart colleague Ankit Nagori.