The company, which is headquartered in Gurgaon, is planning on boosting revenue through new business verticals.
Zomato Base is an Android-based PoS system that offers restaurants a host of features including menus, recipes and inventory management, a built-in payment solution that accepts debit and credit card payments, CRM, as well as real-time analytics.
It also includes offline transaction support, payment gateway integration, and a stealth feature which Zomato claims will change the way restaurants go about their business.
The product is expected to boost Zomato’s revenues significantly in the next two years.
Zomato Base was introduced at The Beer Cafe’s Gurgaon outlet earlier this year. The company has been making changes to make it unique to The Beer Cafe’s needs at each of its 35 outlets across Delhi NCR, Bangalore, Mumbai, Pune, Chandigarh, Amritsar, and Ludhiana.
Founder & CEO, The Beer Cafe, Rahul Singh, said: “We are very excited to implement Zomato’s point of sale product across all of our outlets in India. By seamlessly integrating operational solutions such as menu management and remote inventory management into a single system, Zomato Base will make our day-to-day functioning incredibly efficient. This platform is built to provide real time outlet-level analytics which would allow us to plan our supply chain better and provide benefits to our guests through effective promotion and profiling. The best part is, all of this can be done remotely and in real time, which is a huge convenience for a business owner on the move.”
Co-Founder, Zomato, Pankaj Chaddah, said: “Rahul is a pioneer of innovation in the restaurant industry, and we are most excited to have The Beer Cafe as the first restaurant to use Zomato Base as their sole PoS system. They have been very supportive since the beginning, and have helped us shape Zomato Base into a product that we are very confident of.”
“Zomato Base aims to drive deeper engagement, greater business intelligence, and enable restaurants to offer more personalised experiences to their customers,” Chaddah added.
Zomato has also been working with Zomato Base at a few food trucks / mobile food vans in Gurgaon.
About a year back, in its first product acquisition, Zomato had acquired MaplePOS, a cloud-based point of sale product for restaurants developed by a startup called MapleGraph.