Home Retail Parle Agro earmarks 150 cr for advertising, distribution

Parle Agro earmarks 150 cr for advertising, distribution

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, the Indian beverage major,  has decided to spend Rs 150 crore this year on advertising and building its sales and distribution to deeper infiltrate rural markets.

Parle Agro sets aside Rs 150 cr for advertising, distribution
The company has also set up a plant in Sitarganj, Uttarakhand,

The company will spend almost Rs 70 crore on expanding the brand presence in rural markets through distribution and Rs 80 crore will go towards advertising.

In 2015, the Rs 2,500-crore company executed a complete rebranding strategy for its flagship brand , which accounts for more than 50 per cent of its sales. Sales of have been robust in the tetrapak category and in the PET bottle segment,  is seeing the fastest growth

The company has set up a plant in Sitarganj, Uttarakhand, its 76th manufacturing facility and eighth for beverage production, which will be operational this year.