The campaign was filmed in Prague, the largest city of the Czech Republic. Hrithik in this commercial is showed as escaping some thugs who are trying to rob the jewel in his VIP strolley. Finally there is a fight sequence where one can see the durability and toughness of the strolley.
Created by director of Oscar-winning commercials, Thomas Krygier, the campaign has Olivier Schneider, stunt director for films like Spectre, Fast & Furious 6. The concept has been created by Ravi Deshpande’s creative agency Whyness Worldwide.
“I am privileged to associate with a brand like VIP, as they have always focused on putting forth a product which exceeds in quality and performance; which is what I strive to do as an actor as well. It was a great experience shooting the TVC which involves a beautifully choreographed action sequence on the streets of Prague,” Hrithik Roshan was quoted by The Economic Times as saying.
Talking about Hrithik’s association with this brand, MD, VIP Industries, Radhika Piramal, was quoted by The Economic Times as saying: “Through this campaign we offer our consumers another reason to continue to associate with brand VIP, as the campaign tag line says, ‘When you are very important’. We are extremely delighted to associate with Hrithik Roshan. There couldn’t have been anyone else who could match the classic legacy of our brand.”