The world’s best smartphone company, Apple, has turned 40 on Monday. The company, which started operating on April 01, 1976 from a garage in Los Altos, California is the world’s most valuable public corporation today. The maker of iPhones and Mac computers employs almost 100,000 people and is opening a new, multi-billion dollar headquarters in Cupertino, California next year.
As the company celebrated its 40th birthday, their plan to penetrate deeper into emerging markets is taking clearer shape.
Apple has decided to make further inroads into the Indian smartphone market with a huge base of 160 million plus users that is likely to surpass the US smartphone user base in a couple of years.
In March, Apple stunned its rivals by launching a cheaper, smaller yet powerful iPhone SE and a game changer 9.7-inch iPad Pro. As powerful as iPhone 6S, the device has a 64-bit A9 processor and M9 motion co-processor. Experts say the phone has been launched with an eye on consumers in emerging markets, India and China.
A BILLION PLUS
Today, it boasts that more than 1 billion Apple devices — iPods, iPhones, iPads, Macs and Apple Watches — are in regular use around the world.
Apple is widely believed to be exploring new businesses, from electric cars to virtual reality, but analysts say developing products in those categories could take years.