Home Latest News Kung Fu Panda notches up brands deals worth Rs 20cr

Kung Fu Panda notches up brands deals worth Rs 20cr

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American-Chinese 3D animation action comedy 3 has succeed in notching up brand deals worth Rs 20.3 crore. There are seven brands on board from different categories like banks, food and mobile internet services.

Kung Fu Panda notches up brands deals worth Rs 20 crore
The film has seven brands on board from different categories

The brands associated with the movie are  McDonalds, , cakes, health food drink , , telecommunications company and global doughnut and coffeehouse chain .

While Britannia has come up with special packaging and tattoo premiums with each of its products for the film, ICICI has introduced a unique addition of expressions debit cards with a choice of Kung Fu Panda 3 creatives. Meanwhile, Horlicks will run a summer campaign complete with special packaging for the chocolate variant across 1 million-plus packs and Ching’s Noodles has custom-created a special Chinese variant inspired by the movie.

The biggest tie-up for the animation flick, however, is with fast food chain McDonalds that has rolled an entirely new Chinese menu inspired by the film starting at Rs.35 across all its outlets and introduced Kung Fu Panda packaging for its highest moving products, the fries.