American-Chinese 3D animation action comedy Kung Fu Panda 3 has succeed in notching up brand deals worth Rs 20.3 crore. There are seven brands on board from different categories like banks, food and mobile internet services.
The brands associated with the movie are McDonalds, ICICI Bank, Britannia cakes, health food drink Horlicks, Ching’s Noodles, telecommunications company Huawei and global doughnut and coffeehouse chain Krispy Kreme.
While Britannia has come up with special packaging and tattoo premiums with each of its products for the film, ICICI has introduced a unique addition of expressions debit cards with a choice of Kung Fu Panda 3 creatives. Meanwhile, Horlicks will run a summer campaign complete with special packaging for the chocolate variant across 1 million-plus packs and Ching’s Noodles has custom-created a special Chinese variant inspired by the movie.
The biggest tie-up for the animation flick, however, is with fast food chain McDonalds that has rolled an entirely new Chinese menu inspired by the film starting at Rs.35 across all its outlets and introduced Kung Fu Panda packaging for its highest moving products, the fries.