Under the pact, Indifi – which is an SME funding enabler in India – will extend support by providing working capital to associate sellers trading on Shopclues, through its extensive lender base. The finances will enable sellers maintain their product inventory and scale up their businesses rapidly.
It is a threefold association that not only boosts Indifi’s industry outreach but also amplifies the commercial capacity of both ShopClues as well as its sellers.
“Indifi is committed to solving the credit access issues faced by small businesses across sectors in India. Our partnership with Shopclues creates a seamless platform for ecommerce sellers, as well as the data infrastructure to enable strong credit quality for lenders,” said Co-founder and CEO Indifi Technologies, Alok Mittal was quoted by ANI as saying.
Co-founder and CBO Shpclues, Radhika Aggarwal was also quoted by ANI as saying, “The association with Indifi will help the Capital Wings initiative of ShopClues offer loans to its partners and help them boost their business.”
“ShopClues has a seller base of over 3,50,000 SME retailers who can benefit tremendously with the ready access to debt financing that our association with Indifi will provide them. Indifi Technologies and ShopClues are a perfect synergistic match in our shared endeavor to enhance the business capabilities of India’s vibrant SME sector,” she was further quoted by ANI as saying.
With this partnership Indifi is now live in four different segments such as travel, transportation, retail sector, and e-commerce. It has associated with brands like Ola and Travel Boutique Online, in some of these segments, successfully addressing the financing needs of their small business partners.