After successfully launching the brand in India in October 2007, amanté opened its first ever retail store in the country in Mumbai in December 2015. Just a month later, amanté followed it up with the launch of their 2nd store in the country in Jaipur. After successfully launching two stores back to back, amanté has launched their first store in Bengaluru.
Located at VR Bengaluru in Whitefield, the launch also marks the introduction of amanté’s wide range of sleepwear, sportswear and swimwear. The store will also house amanté’s latest collection “Marl”. This handpicked range will help women evolve into a lifestyle of effortless comfort and everyday fashion. The range is specially crafted for the amanté woman who is active, energetic and ahead of her game in every sphere, while being balanced and self-aware.
Dedicated to women, the store covers a total area of approximately 1250 sq ft., designed thematically with furniture and fixtures in signature shades of ivory and pink. The store design and interiors reflect amanté’s legacy worldwide, defining the space as an ideal place to shop for the most intimate component of a woman’s wardrobe.
A leading premium intimate wear brand, amanté provides the modern woman with comfort, fashion and sensuality. The brand now offers its customers an unmatched experience to shop at the new store. Besides an extensive collection of premium intimate wear, the highlights of the store include comfortable fitting zones, spacious changing rooms, and plush interiors for leisurely shopping.
On the occasion of the launch, Mr. Vivek Mehta – CEO MAS Brands India said, “We are very happy with the response our exclusive stores are receiving in India. The positive reaction to our e-commerce platform encouraged us to bring the brand experience closer to our consumer through a physical store. The Bengaluru store launch is special to us as it is our third store in the country and our home turf in India. We are confident that our customers will enjoy the experience of shopping at amanté. ”
Passionate and uncompromising with their brand experience, amanté’s international design and styling has always been the focus of the collection. The brand uses the finest material and accessories to suit the Indian women while maintaining brand integrity through their products, processes and people. The brand stands to emphasize on a personality that benefits consumers emotionally and connects with their needs.