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E-tailers make Holi more colourful


The festival of colours being around the corner, the e-commerce chains are coming up with new ideas to raise its sales and make the best of the occasion. Customers who are looking for some fresh buys can avail great discounts on these sites.

Jabong has introduced a Holi application for uploading festive photos and send messages

“This year Holi is followed by Good Friday, making it the longest weekend of the year. There has been a substantial increase in users searching for travel discounts on shoppirate.in. Along with this, there are other Holi offers which users are taking advantage on sites like fabfurnish and Jabong,” co-founder, Shoppirate.in, Kulpreet Kaur was quoted by The Economic Times as saying.

Popular e-tailing platforms BigBasket and Nykaa are introducing new products with heavy discount to attract its customers. One can pick from a range of sweets and namkeen which would be double the price in the brick and mortar stores during this time.

Jabong, the e-commerce giant has launched a Holi application which can be used for uploading photographs and messages to make the occasion memorable.