Gurgaon-based Elitify.com is looking forward to raise Rs 13 crore and currently, it is in talks with potential investors including Paytm. The company is also looking for a partner who not only has access to capital but also deep technology and e-commerce expertise.
Elitify defines itself as a leading premium lifestyle website and offers apparel, handbags, shoes, accessories and beauty products for men and women from brands including Emporio Armani, Hugo Boss, Michael Kors, Vince Camuto, Guess, Aeropostale, Coach Furla, Ted Baker and Christian Dior. The portal also offers home decor products, audio and video, computers, phones, health and fitness goods and gaming accessories.
Last month, Paytm was in the news as it was revealed that the company was planning to foray into luxury products with an online and mobile e-commerce platform called Anasa.
Last year, Snapdeal has also acquired premium and luxury fashion website Exclusively.com. The website was known for selling retail creations of leading designers like Manish Malhotra, Tarun Tahiliani, Rohit Bal, JJ Valaya and Ritu Kumar.
Other portals that sell luxury and high fashion brands in India include Darveys and RocknShop.