Patanjali Ayurved is expected to hit $1 billion sales in the coming financial year. It is also gearing up to achieve its targeted turnover of Rs 5,000 crore this fiscal.
The manufacturing company was set up just 10 years ago and since then its sales have been inching up month by month. Sources close to the company revealed that Patanjali could have clocked monthly sales of around Rs 600-700 crore in January and February, which means Baba Ramdev’s brand could become a billion-dollar entity, with its annualized turnover expected to cross the Rs 7,000-crore mark before the end of fiscal 2017.
If Patanjali continues to grow at the same pace, it could become the fifth largest FMCG company in the country, after Hindustan Unilever, ITC, Nestle India and Britannia Industries. This would bring it well ahead of traditional FMCG players like Dabur, Godrej Consumer Products and Marico.
Given that Patanjali has been grabbing eyeballs through its advertising, industry experts believe the company could soon even reach Rs 10,000-crore turnover, which would make it as big as ITC’s non-tobacco FMCG sales.
Patanjali is deepening its rural reach. The company draws one-third of its turnover from rural areas where its products are sold through 7,000-8,000 swadeshi kendras or small kirana stores.