Targeting the aspirational consumers, beverages and snacks major PepsiCo India has launched a new mini can version of its Pepsi softdrinks. With the introduction of this can, PepsiCo aims at boosting volumes on the onset of summers.
The mini Pepsi can contains 150 ml soft drink and has been priced at Rs 15. It will be available in top 40 cities of India.
Apart form this, to tap the younger generations, PepsiCo has also introduced its global #PepsiMoji campaign which reflects moods and emotions on Pepsi can and PET bottles. The beverage company has developed 38 PepsiMoji signs to be introduced in India. Out of which eight designs will be reflecting traditionally turban man to quintessential dabba and popular snacks like dosas and samosas, to musical instrument Tabla and celebrities like Virat Kohli and Ranbir Kapoor.
PepsiCo has alrady launched this campaign in Canada, Thailand and some Middle East market and it will be launching it in the global markets this year. It is also planning to place a vending machine based on emoji signs at T3 terminal.
The company is expecting that the sales of can will grow in another 3-5 years as many can manufacturers are setting up their factories in India and this will further lower down the price.