As e-tailer Amazon India is sponsoring upcoming India Fashion week, it has lined up a bundle of goodies online.
It will be offering nearly one million AIFW branded packages to the customers shopping from company’s website between March 14 – March 25. The offer will be valid in cities like Delhi, Mumbai and Bengaluru. Apart from this it will also be live streaming the fashion shows and facilitating chats with designers and bloggers.
The company has made exclusive packages that come with promo codes which will direct customers to visit the website to avail themselves of surprise discounts on fashion products.
For the event, Amazon has tied up with fashion designer Narendra Kumar Ahmed, PopXo.com and fashion bloggers. It will also be making 15-second video series, insta bytes, with models and fashion designers.
There will also be separate AIFW page on the fashion page of the company’s website. All the daily shows and street style videos will be streamed on this page. Amazon is also planning to launch a curated ‘India Modern’ store in lines with the theme of the grand finale to bring fashion trends closer to the consumers.