Jewellery retail chain Kalyan Jewellers has signed a deal with Bollywood actor Sonam Kapoor, making her the national brand ambassador.
Kalyan Jewellers released a statement that read: “Sonam Kapoor will endorse Kalyan’s exquisite range of gold and diamond jewellery. Sonam Kapoor is currently shooting the new television commercial of the brand, that is expected to go on air by the end of the month.”
“She will also feature in Kalyan’s customer engagement programmes across its showrooms, not just in India but also in West Asia where it has a strong presence,” the statement further read.
“Sonam’s sense of fashion and style has resonated with people from across the country and her huge popularity as a fashion icon reflects Kalyan Jewellers’ own growth trajectory and positioning in the minds of our customers,” CMD of Kalyan Jewellers T S Kalyanaraman was quoted by PTI as saying.
Sonam Kapoor joins the group of Kalyan brand ambassadors including Amitabh Bachchan, Jaya Bachchan, Nagarjuna, Prabhu, Shivaraj Kumar and Manju Warrier.
The company has a network of 86 exclusive showrooms in India and West Asia.