Manpasand Beverages and ice cream major Baskin Robbins have entered a tie-up to include its beverages in their outlets. This would be a resourceful effort on their part in keeping pace with the fast-growing beverage market.
Manpasand’s ‘Mango Sip’ used to be a popular brand in the rural and semi rural areas, but after this coalition, one would find them in the outlets of Baskin Robbins along with other products. Another brand that has come up with Mango Sip is ‘Fruits up’ which will be introduced in about 250 outlets of Baskin Robbins all over the country.
Baskin Robbins began its journey with a joint partnership with the Graviss Group. It later became a leader in ice cream retail and today has its strong hold on 150 cities and towns with more than 550 stores; this can surely be a benefit for Manpasand.