Flipkart, one of India’s largest e-commerce companies, has launched its own advertisement platform with more than 50 leading brands already on board.
These include major names, such as Yes Bank, L’Oreal, Micromax, Intel, Gillette, Datsun and Sony, who have signed up to the new Brand Story Ads platform.
Brand Story Ads is a native, interactive story format with content images and product guides that lets brands tell their stories to their target audience in a crisp and effective manner.
The first stage will concentrate on creating awareness with stories of brands that have signed up for the initiative, their category pages and their products. The second phase will include listings and checkouts.
Flipkart is extending this service to third party brands across sectors like real-estate, FMCG, banking, financial services and insurance (BFSI), auto, and telecom.
In what is being seen as relief for e-commerce majors, Uttarakhand HC has granted an interim stay to Flipkart on the levy of entry tax
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