Mama Mia is planning to introduce other dairy-based products in both restaurant and retail formats across India. The gelato chain is also focussing on FMCG distribution of its pre-packaged products. In the coming months, the dessert brand will be available in the 500 ml tub from multiple organised sector retailers.
Year on year basis, Mama Mia, owned by young entrepreneur duo Adhiraj Thirani and Akshat Singhania aims to grow its business 100 per cent. It is eyeing a total store count of 28 by the end of 2016. As it has recently introduced its franchisee model, so it is showing a keen interest in collaborating with entrepreneurs focused on investing in scalable businesses. The cost of setting each Mama Mia store is Rs. 25-30 lakh.
After an exclusive tie-up with PVR Cinemas, the gelato brand has opened four new stores in Delhi NCR. Now there are total 17 outlets across three states – West Bengal, Delhi and Uttar Pradesh.
For its expansion drive, the brand is trying to scale in fresh investment from fund houses and angel investors. It already has a word with Calcutta Angel Network (CAN), Indian Angel Network (IAN) and Mumbai Angels.
For customers with sugar sensitivity, Mama Mia has introduced zero sugar gelato.