Online e-tailer Amazon India has upped its game and how. The e-com giant is in the process of inking deals with imported uber luxury brands to sell fashion and beauty products in India.
Brands like Furla, Tumi, Versace, Emporio Armani, Botticelli, John Galliano, Allesandro Del Aqua and CR7 by Christiano Ronaldo are already on board. Amazon India will act as a bridge for these brands in an effort to reach masses which don’t have access to opulent retail outlets.
The e-commerce major’s beauty store has grown five times since its launch in January last year. The skincare category records the highest number of sales in the beauty platform.
Amazon India’s spokesperson recently said in a statement that more than 50 per cent of luxury product orders come from tier II cities like Jaipur, Indore and Coimbatore.